On the issue of changing commodity marketing of really in a voluminous, too numerous to mention, but the market's complaints despite repeated prohibitions, does not seem to heal cure. Many experts, for packaging, selling products to increase capacity, and even interfere with the mobilization functions and other methods are not very effective, I would like to elaborate on the plight of the Minister Liu enterprises FALSIFYING the most common events in several ways, and to express their point of view.
First improve the company's internal management systems and sales processes and assessment system in establishing a reasonable salary bonus allocation and process management system; also severely punish those who violate, in serious cases be dismissed. This rationalization of the marketing ideas from the inside, thus avoiding to sales of Hero of the one-sided examination system so that its own sales force focused on the foundation for the market, the solid foundation for the work, to avoid speculation had poor sales the idea of breeding. Marketing from the practice of the author's eight years, 60% of events and changing commodity market managers and local leaders are, therefore a system get to the root, can fundamentally solve the problem lay a good foundation.
Second, starting from the production and logistics links, good mark management, regardless of size of the enterprise as long as the emphasis many ways not very complicated. For example, many enterprises due to bar code identification system such as traffic conditions and inventory caught, play a limited role, but can be produced for each region a special tag, printed on the packaging of the Department conspicuous, such as A, Blue 1, B District Red 1 number, etc., at the same time-intensive to manage the distribution of controlled market, large orders for separate tags. In terms of packaging specifications, capacity, as the number of articles, such as the marking is not affordable. General products, particularly FMCG single-box high profits are not too cumbersome FALSIFYING behavior is not going to happen. If the high profits it would have a single product in each product bar code identification system established on, or there is no shortcut.
The third as the company's leadership should be a deep insight into the reasons for changing commodity occurs, the right remedy, and can identify a strategy for changing commodity complaint or complaints in order to facilitate the management of the market. For instance, some distributors to clear the channels against competitive products, competitive products purchased from the adjacent market dealer rebate discount products, and their products with sales, competition from cheap goods stores selling the product at high prices to stay competitive. At the same time competing goods dealers in this area are based on the same purpose or to take retaliatory measures, to do the same thing, to then double-play, leading to complaints from their dealers their own agent manufacturers, hoping to strengthen market management, block the source. This FALSIFYING is caused by vicious competition, management is more difficult, in addition to links in the system and strengthen the management, the management of the dealer is also one of the topics can not be ignored. There is also a must guard against the "scam" type of dealer usual trick, often to the month rebate, quarterly rebate, even in rebate on the eve, able to fulfill the target of complaints from manufacturers to dealers always have FALSIFYING incident, some edge result of regional natural logistics, what is more area to collect more packaging, the purpose of sales can be one able to fulfill the manufacturer's understanding, and thus does not affect the loss of its rebate; II lay the foundation for their FALSIFYING and excuses. This little trick to distinguish between inappropriate and changing commodity management is very negative effect, will result in imitation of the ancient card domino effect after another, disrupting the manufacturer's attention, but also waste a lot of energy.
In short hope Liu Minister pay attention to market management, and can distinguish between the substance and changing commodity source, start from scratch, strict enforcement and implementation of the reward system, in fact, not changing commodity no cure for.
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